The brand debuts this week with a product line focuses on clean, sustainable hair care products designed to offer salon-quality results at home and will be exclusively available through target retailers.
With a focus on authenticity and strong social media presence to drive growth, celeb beauty brands are setting the stage for success in the beauty industry in 2024.
![Consumers are moving away from a heavily made-up appearance, choosing foundations that enhance their natural skin over high-coverage formulas. [IT Cosmetics]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/it-cosmetics-consumer-base-makeup-preferences-shift-towards-with-skin-enhancing-natural-finish/17584606-1-eng-GB/IT-Cosmetics-Consumer-base-makeup-preferences-shift-towards-with-skin-enhancing-natural-finish.jpg)
![Garnier is leaning into green science to deliver powerful yet sustainable products for its discerning Asian consumer. [Garnier]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/31/garnier-promises-harder-working-brand-as-it-leans-into-green-science-approach-sapmena-gm/17626171-4-eng-GB/Garnier-promises-harder-working-brand-as-it-leans-into-green-science-approach-SAPMENA-GM.jpg)
![HUL is pushing skinification innovations across brands and categories. [HUL]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/hindustan-unilever-pushes-skinification-across-portfolio-to-stay-ahead-of-shifting-india-market/17624113-1-eng-GB/Hindustan-Unilever-pushes-skinification-across-portfolio-to-stay-ahead-of-shifting-India-market.jpg)
![Our round-up of the recent trend developments in the Asia Pacific beauty market. [CosmeticsDesign-Asia]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/trending-news-on-apac-beauty-market-and-consumer-insights/17619583-1-eng-GB/Trending-news-on-APAC-beauty-market-and-consumer-insights.jpg)
