Cosmoprof North America in Las Vegas showcased a vibrant blend of nostalgic brand collaborations, Generation Alpha-focused products, and bold, preppy packaging trends, highlighting the future direction of the beauty industry.
This year's Cosmoprof North America - Las Vegas show will welcome TikTok Shop as a first-time participant to the event's Buyer Program, will showcase Australia and Fiji's inaugral debut in the event's country pavilions, and includes...
This year's Cosmoprof North America event closes its doors having
attracted just over 25,000 visitors - the same level as last year's
event. With beauty professionals from over 34 countries, the show
centered on bringing...
![Consumers are moving away from a heavily made-up appearance, choosing foundations that enhance their natural skin over high-coverage formulas. [IT Cosmetics]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/it-cosmetics-consumer-base-makeup-preferences-shift-towards-with-skin-enhancing-natural-finish/17584606-1-eng-GB/IT-Cosmetics-Consumer-base-makeup-preferences-shift-towards-with-skin-enhancing-natural-finish.jpg)
![Garnier is leaning into green science to deliver powerful yet sustainable products for its discerning Asian consumer. [Garnier]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/31/garnier-promises-harder-working-brand-as-it-leans-into-green-science-approach-sapmena-gm/17626171-4-eng-GB/Garnier-promises-harder-working-brand-as-it-leans-into-green-science-approach-SAPMENA-GM.jpg)
![HUL is pushing skinification innovations across brands and categories. [HUL]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/hindustan-unilever-pushes-skinification-across-portfolio-to-stay-ahead-of-shifting-india-market/17624113-1-eng-GB/Hindustan-Unilever-pushes-skinification-across-portfolio-to-stay-ahead-of-shifting-India-market.jpg)
![Our round-up of the recent trend developments in the Asia Pacific beauty market. [CosmeticsDesign-Asia]](https://www.cosmeticsdesign-asia.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/trending-news-on-apac-beauty-market-and-consumer-insights/17619583-1-eng-GB/Trending-news-on-APAC-beauty-market-and-consumer-insights.jpg)
